Sphinn Home » Social Media
Maki and his weekend report on Robert Cialdini.

"Robert Cialdini is an influential social psychologist who is an expert in the systematic study of persuasion, compliance and negotiation."
3 Comments     

Comments

from planetc1 325 days ago #
Votes: 1 | Vote:
+ -

I'd go as far to say Cialdini material is a must have for any social media marketer. Combining various principles of influence and testing them against your current strategies, can show dramatic improvement in results.

from DaveDavis 323 days ago #
Votes: 1 | Vote:
+ -

Just finished watching the lecture on youtube. VERY good stuff. He just made another book sale. The first section on recriprocation, I just couldn't help but think of social media voting.

from Gab 323 days ago #
Votes: 0 | Vote:
+ -

Ditto what Dave said. Funny to see Maki reference this as I was just thinking about it earlier today, and had found out about him earlier by googling "influence." Cialdini was brilliant!
Solid submission Michael!


Log in to comment or register here.
Search Marketing Expo

Save the date for:
SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.
SMX West - Feb. 10-12

Search Marketing Now

Learn more about search marketing through free online webcasts and webinars from our sister site Search Marketing Now.

Upcoming Webcasts: