If you sell a product or service, you should lead with information about solving problems, not information about the product or service itself.
It’s an old cliché, but it bears repeating: Nobody who bought a drill wanted a drill. They wanted a hole.
What this means for you is that instead of providing information about drills, you should deliver information about making holes. You’ll get a LOT more sales leads - with fewer literature collectors - and build more rapport with prospective customers that way.
Discuss
It’s an old cliché, but it bears repeating: Nobody who bought a drill wanted a drill. They wanted a hole.
What this means for you is that instead of providing information about drills, you should deliver information about making holes. You’ll get a LOT more sales leads - with fewer literature collectors - and build more rapport with prospective customers that way.
Discuss
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