I freaking love apostrophe's in URLs... they make for good clean fun! Thanks for sharing this Matt, it's a great reminder of how important they really are.

Wordpress is such a beast with URL's at times.

ANyway -- writing your own slug is actually better. Now how does that? ... Anyone...? Raise your hand... Hey, where is everybody!? :)

@Ruud I'm assuming you mean writing your own meaning altering the one wordpress creates for your from your post title?

For clients I usually setup the "seo slugs" plugin as that takes out all the little words like "and", "of" and keeps them limited to the main words in the title

The British, so you put it briefly, learn and learn:)

I created a folder and my folder name had a space in it. I created a file for a redirect and the folder showed in the folder name. Now I know what I have to do. Great article.