Sphinn Home » Link Building
Avatar Went Hot: November 26, 2007 - 12:59 pm
Posted By: DavidWallace 225 days ago
Topic Type: News Story (Jump to http://www.searchrank.com)
Category: Link Building
It appears that Google took the opportunity to update their web master guidelines regarding paid links. The changes essentially reveal that buying or selling links that pass PageRank can penalize a site not only in its Google Toolbar PageRank status, but also in Google search results. What does this mean for those that consider themselves "white hat SEOs?" Better go shopping for a new hat - a nice black one.
5 Comments     

Comments

from werd 225 days ago #
Votes: 2 | Vote:
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It's interesting that a search engine who ranks such importance in links feels the need to penalize sites for their links.

Google is different, it's a popularity contest, not a linguistic analysis device. Now it seems they are really going to need to learn how to read the content and context of the page rather than just counting the links.

They need to succeed where other engines tried and failed? That's not going to happen.

They can spread as much FUD as they want about paid links, it won't matter, the people will buy links.

What Google wants is:
  • FEAR = Don't do it or we will catch you and put you in the slammer.
  • UNCERTAINTY = Your competitors are doing it aren't they? So sleuth them out for us and turn them in to us, we'll get em for you.
  • DOUBT = I doubt that Google will ever solve this with an algorithm, they will rely on us to self-police ourselves. At best their algorithm will detect the most obvious, easy cases.

The best defense against Google is to support their competition.

from quigles 225 days ago #
Votes: 0 | Vote:
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I completely agree with Davids article. Google have FAILED to create a search engine that understands the web well enough to produce accurate results based on the environment that exists today.

Text links are just as much a part of online advertising as banners, tiles, popups, popunders, adsense etc.

Who do they think they are trying to force site owners to modify their own property to suit a FAULTY system. Can you imagine trying to do this manually on a site with 200,000 pages on it where the no-follow feature isn't built into the CMS; nightmare!

Their latest moves are the equivalent of Yahoo! asking webmasters to remove all pages with more than 5 occurences of any word because their algoirthm struggles to filter out keyword stuffing.

Come on Google, you stood for everything good, fair and progressive about the web; why are you going backwards?

from SlightlyShadySEO 225 days ago #
Votes: 0 | Vote:
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Welcome to the team :-)
I can tell ya that blackhats, by and large, did not get nailed last PR update.
When you turn all your customers(or in the case promoters) into e-criminals, they tend to behave as such.

from emom 225 days ago #
Votes: 0 | Vote:
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I absolutely KNEW this was coming from them. Many people were saying "don't worry" about a PR drop, because it doesn't affect traffic from Google. It was obvious to me that this would be the next step they would take.

Quigles - I agree with you 1000% on this:
"Their latest moves are the equivalent of Yahoo! asking webmasters to remove all pages with more than 5 occurences of any word because their algoirthm struggles to filter out keyword stuffing."

from SamFreedom 225 days ago #
Votes: 0 | Vote:
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AHAHAHAHAHAHAHAHAHA,... sorry, I just warn people about this stuff all the time... here's one example of a Sphinn I'd made before I'd made a bunch of friends on here: Get Out Your Vaseline, Folks!  Google Is At It Again!


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