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Tony gets this insight spot on. Online reputation management for the bigger brands is now an easy pass
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from theGypsy 1463 Days ago #
Votes: 3

Interesting conversation, but as I mentioned in the comments, this is actually an 'implicit site search'. Meaning it doesn't get triggered from the 'brand' per se but the domain name. You can search Google for 'iPod features' and 'Apple iPod Features' to see what I mean.

Ok, sure, a lot of brands are in the domain name, but not always. So the system is assuming that the user wanted to (site:) search the site, but isn't fmailiar with operators. Thus it is an 'implicit site search' or 'psuedo site search' (as Andy originally termed it).

This also means choosing a domain name just became more interesting... KW rich or brand? hmmm.... the plot thickens.

All in all, some interesting developments. Still Sphinning for conversation potential, methinks we need a follow up highlighting some other observations ;0)



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from anthonyverre 1463 Days ago #
Votes: 0

David is absolutely right with his comment: it's the psuedo site search. In the post, I was making an explict connection between brand and domain (making them a singular entity), whereas Dave points out, this is not always the case.

And, there must certainly be a follow-up post on this subject to see where big corps go with domain names.




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from davidiwanow 1463 Days ago #
Votes: 0

Who says that manipulation of search results happens....



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from onreact 1462 Days ago #
Votes: 0

Search for BP and you will notice that even without implicit site search you end up viewing mostly positive or neutral results. So this is great news for BP. While the consumer would certainly prefer to find Greenpeace there as well.



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from NickWilsdon 1461 Days ago #
Votes: 0

Yep looking through the TopSEOs SERPs, ORM does still seem to lean heavily on the domain name. This should hit consumer sites like RipOffReport. Which is no bad thing.

This only hits ORM from the SERPs cleanup point of view. The far bigger threat is the PR/Media agencies who have already moved in on this industry. ORM is about managing brand perception on all channels, not just search. Once they got that, we didn't have much chance keeping the work in the SEM sector.



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from safcblogger 1461 Days ago #
Votes: 0

I do not think it has completely controlled the ORM of brands, I am more likely to search for BP reviews as opposed to just the BP term but I see where this may be going, similarly Nick a search for TopSeos reviews will still expose sites writing about them. Saying that they still struggle with the singular search.



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