Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

As SEO's we view links as a form of digital currency, that can be bought, sold, bartered, or gained through attention manipulation. However for the rest of internet this isn't always the case. Scott Rosenberg makes the argument that for many people links are the updated modern version of footnotes, where an author can provide reference or back up material to support their article.
Comments3 Comments  


Avatar Moderator
from graywolf 3024 Days ago #
Votes: 0

The Background: In recent months there has been a lot of discussion about whether links are good or bad for the internet. Much of it centered around Experiments in Delinkification by Nicholas Carr. While that article was arguably a conversation starter designed to generate attention and sales for his book The Shallows: What the Internet is Doing to Our Brains, he did kick off a debate in the non SEO world about the value of links.

Why Should I Care: As SEO's getting links is still one of the core elements of improving a websites ranking in the search engines. While we have done a good job at getting links from the blogosphere and Linkerati, we don't do as good a job getting links from reporters, media outlets, and trusted information resources.

How Can I Use This: As SEO's we tend to focus on the hot new linking technique like top 10 lists or Infographics for their quick hit value, while the links from trusted websites remain elusive. In my opinion if we understand why the more trusted parts of the web, are looking to link, and create content designed to attract their attention and fill the vacuum, they will be more likely to link to us.

from debram 3024 Days ago #
Votes: 0

I sent this one hot because he had me at: "That’s a lot to hang on the humble link, which — in today’s Flash-addled, widget-laden, real-time-streaming environment — seems more like an anchor of stability than a force for subversion"

Well said.

from AndyBeard 3024 Days ago #
Votes: 0

I submitted part 1 and 2 a few days ago

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

Join us at an upcoming SMX event: