The NY Times recently published an article about a psychology professor’s attempt to gain professional consensus around a new life stage called “emerging adults.” According to this professor, Jeffrey Arnett, “emerging adults” those who are between the age of 18 and the late 20s; a period in life when people are too old to be considered adolescents, but too young to be considered adults.
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This article has some interesting information on and implications for targeting by age demographics - and how disparate demos within a demo can actually be. Nice summary with links to the comprehensive (10 pages) article in NYT and study it was based on.