Word-of-mouth still largely an offline phenomenon: study

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News Source: http://econsultancy.com
Published: Sep 24, 2010 - 08:38 am
Story Found By: Jill 1301 Days ago
Category: Social Media

Ask a brand marketer about word-of-mouth marketing and chances are he or she will talk to you about the internet. After all, with the advent of social media, consumers are most likely going to talk to their friends, family members and associates about your brand online, right?
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