Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

It’s been a rough week for Propeller and Digg.  Propeller announced the site is shutting down on October 1st while a report from Hitwise annouced Digg is showingg dramatic losses in traffic from U.S. and U.K. Internet users. So where is everyone going??  Reddit?  Maybe not....
Comments4 Comments  

Comments

Avatar
from seobro 1456 Days ago #
Votes: 0

Thanks for an excellent well researched article on social bookmarking services. I would normally give you a spin up. Sad to see propeller go. Actually, I did like their prop or drop model they were using. In fact, gave many posters their props.

As for the DIGGsaster, we could see that one coming a mile away. They banned many of their power users. After that is was all down hill and I wonder if they can survive.



Avatar
from pixelrage 1456 Days ago #
Votes: 0

WOW....that Digg chart...is that April Fools?! How on earth could it take a nosedive like that?



Avatar
from AndyBeard 1455 Days ago #
Votes: 0

The Hitwise data grabs headlines but was misleading.

If you look at Alexa data (often inaccurate but we are comparing Digg with Digg)

http://www.alexa.com/siteinfo/digg.com

Pageviews down

Pageviews per user down

Bounce rate up

Time on site down from 6 min to 3.5

Percentage of search traffic up (but compared to overall who knows)


That looks all doom and gloom


But the reach numbers are pretty level... even increased

The overall traffic rank, considering all those negatives above is pretty constant.

So something else is going on


When people log in they go to their "My" page, and it is one click to visit any story, with no toolbar.

There was a period of time after launch that the buttons weren't working very much

The core Digg users didn't click ads much

A lot of the Digg content that was submitted and people saw was very poor for revenue.


The SEO is still terrible on v4, I need to filter the content of my "friends" based upon topic because all my seo and social media friends keep voting on junk I am not interested in.

That is actually unfair "Miss Piggy's Six Sexiest Outfits (PICS)" might be a great article and they might be interested in it, but I am not.

I lost a lot of confidence in Hitwise this week.




Avatar
from Nunney 1455 Days ago #
Votes: 0

Nice diging, Andy. Isn't the truth of site stats always hidden beneath the headline figures?



Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: