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A new study from Forrester Research has found a decline in the number of content creators across social networking sites, even while general use and participation on these sites has risen. The group of users classified as "Creators" - those who record videos, post blog entries, write reviews and post comments to articles online - are less active this year than they were in 2009, with shrinking percentages of users in the majority of markets studied. In the U.S., for example ,the Creators category dropped from 24% to 23%.
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from Michelle 1485 Days ago #
Votes: 1

While these numbers point to the obvious 'echo chamber' effect seen in social media, it also demonstrates there is a clear opportunity for publishers and content providers to produce fresh, unique and interesting content - and a need for new entries into what appears to be a diminishing field of originality.



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