Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

A new study from Forrester Research has found a decline in the number of content creators across social networking sites, even while general use and participation on these sites has risen. The group of users classified as "Creators" - those who record videos, post blog entries, write reviews and post comments to articles online - are less active this year than they were in 2009, with shrinking percentages of users in the majority of markets studied. In the U.S., for example ,the Creators category dropped from 24% to 23%.
Comments1 Comments  


Avatar Administrator
from Michelle 2822 Days ago #
Votes: 1

While these numbers point to the obvious 'echo chamber' effect seen in social media, it also demonstrates there is a clear opportunity for publishers and content providers to produce fresh, unique and interesting content - and a need for new entries into what appears to be a diminishing field of originality.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

Join us at an upcoming SMX event: