Published: Sep 30, 2010 - 07:24 am
Story Found By: demib 602 Days ago
Category: Affiliates
3 Comments
3 Comments
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Comments
FUD and confusion. Evercookie isn't a threat to the affiliate market unless the merchant is running the evercookie script to regenerate cookies.
Evercookie doesn't create undeletable cookies or block cookies from being overwritten.
The evercookie scripts recreate cookies from backups, but it only does so when the scripts are rerun to do it.
The issue would be if the merchant was running the evercookie script and restored "backup" evercookies over regular newer cookies.
It's NOT a silver bullet to allow affiliates to knock each other out.
Although new to being an affiliate I know that there are crtain sites offering your links protected or cloaked,would it be possible for people using the Evercookie script to find a way of cloaking or bypassing this problem..
Kevin,
For EverCookie to pose any threat to affiliates the affiliate platform would have to agree to use this script in the first place.
And as written before while it is technically possible for a merchant to start using EverCookie to overwrite "the last legitimate cookie" of an affiliate, robbing the latter of the commission that is due, this by no means kills affiliate marketing, because as soon as an affiliate network (or an affiliate) spots such merchant behavior, it’ll be brought to light (with all natural consequences). And no serious merchant wants that.
No link cloaking is necessary, as, in reality, there is no problem as such.
Geno