Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Do you know what an “EverCookie” is? If you are in the affiliate market, as affiliate or merchant or network, you should really know about EverCookie! An EverCookie is simply put a cookie that can’t be deleted – a true permanent cookie. I am sure you can see the problem.
Comments3 Comments  

Comments

Avatar
from davidjbullock 602 Days ago #
Votes: 0

FUD and confusion.  Evercookie isn't a threat to the affiliate market unless the merchant is running the evercookie script to regenerate cookies.

Evercookie doesn't create undeletable cookies or block cookies from being overwritten.

The evercookie scripts recreate cookies from backups, but it only does so when the scripts are rerun to do it.

The issue would be if the merchant was running the evercookie script and restored "backup" evercookies over regular newer cookies.

It's NOT a silver bullet to allow affiliates to knock each other out.



Avatar
from KevinB 525 Days ago #
Votes: 0

Although new to being an affiliate I know that there are crtain sites offering your links protected or cloaked,would it be possible for people using the Evercookie script to find a way of cloaking or bypassing this problem..



Avatar
from prussakov 525 Days ago #
Votes: 1

Kevin,

For EverCookie to pose any threat to affiliates the affiliate platform would have to agree to use this script in the first place.

And as written before while it is technically possible for a merchant to start using EverCookie to overwrite "the last legitimate cookie" of an affiliate, robbing the latter of the commission that is due, this by no means kills affiliate marketing, because as soon as an affiliate network (or an affiliate) spots such merchant behavior, it’ll be brought to light (with all natural consequences). And no serious merchant wants that.

No link cloaking is necessary, as, in reality, there is no problem as such.

Geno



Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: