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What happens when an employee goes rogue on a social networking site?  Great case study by David Meerman Scott of what happened and how H&R Block handled a touchy situation on Twitter.
Comments2 Comments  


from marketingmyinternet 2811 Days ago #
Votes: 0

Besides the fact that I am not surprised in the least bit that this would happen to any big company, I am surprised at the naivety that any company (big or small) isn't vigilant about subject matters like this. Having a twitter account attached to any company is a big deal since it is a form of representation of that company. Companies (again big or small) spend so much time and resources working on their image and brand. Ruining a reputation is a lot quicker that building one.

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from Jill 2811 Days ago #
Votes: 1

In this case, it sounds like H&R Block handled things well. They quickly found out what was happening and put a stop to it, while not causing additional social media nightmares by suing the guy. Because you know for sure that people online would come to his support which would make them look like a "mean old company who doesn't get it."

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