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Being in the internet marketing industry, I have a pretty extensive knowledge on the subject and a wide of array of tools I use for my internet marketing arsenal. The thing is, I was extremely reluctant to get a Twitter account for my works because I think micro blogging networks are almost useless. Although I do agree micro blogging sites like Twitter can greatly help businesses or advance a celebrity's agenda, I think it will be the first thing to fizzle out of all the social media avenues out there. Any thoughts?
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Avatar Administrator
from MattMcGee 1472 Days ago #
Votes: 1

I'm biased by my dislike of Facebook and love of Twitter, but no ... I don't think Twitter will be the first to die out. Too many influencers on Twitter, too much mass media on Twitter, etc. Twitter is an infinitely better customer service tool than Facebook, I believe. The two should be able to survive just fine. But Facebook keeps shooting itself in the foot on privacy issues, and that may kill it before Twitter dies.

Actually, I think MySpace is probably already on its way to dying out, or at least becoming strictly a venue for music artists to promote themselves.

Curious to know why you think Twitter will die first? Other than saying you think microblogging is useless, you didn't really explain what you're thinking.



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from CIKMarketing 1472 Days ago #
Votes: 0

I definitely think Twitter will be the first to die out. The new generation of teens coming up aren't as into Twitter as marketers would hope. Time will tell, but in the end, a comprehensive site such as Facebook offers many dimensions, while Twitter is too singular. I think the fail whale will eventually sink and never be heard from again.



Avatar Administrator
from Michelle 1472 Days ago #
Votes: 0

I do think it's interesting that Twitter has rather wide scale adoption by businesses and marketers, but still lags considerably in getting regular consumers to participate. Without serious growth with regular consumers (my mom, my sister, my friends - none of whom are on Twitter, all of whom live on Facebook) it's just a b2b platform with marketers marketing to one another.


The challenge for Twitter is clearly in getting mainstream adoption, and then regular usage. But ultimately, I think people only have so much time in the day to interact with their network. And Facebook pretty much owns that right now. The "regular" people I know see no reason in 'speaking into space' (which is how they perceive Twitter) vs. communicating directly with their specific network on Facebook. The challenge for data mining user info for monetization on Twitter is much more significant as well. Again, Facebook owns that space.


But I don't think any of this means the death knell for Twitter. I think there can be more than one service - points of differentiation are what matter. We tend to get stuck in the "there can be only one" mindset. There can be many.



Avatar Administrator
from dannysullivan 1472 Days ago #
Votes: 0

Twitter has no reason to die out. Even if people didn't converse, it has turned into a useful "one-way" broadcast mechanism like email or RSS (both of which are also still alive, despite being pronounced dead many times).

Rather than being useless, I think Twitter's almost an essential now. If you don't have a Twitter account, it's like you don't exist in an important world, you lack a telephone number or web address, if you will.

I think it's important that you use Twitter in a way that makes sense for your business, however. Plenty of gurus will tell you that you're doing "Twitter" wrong, but there's no exact right way (though there are behaviors that are generally wrong).



Avatar Moderator
from Jill 1472 Days ago #
Votes: 0

Damn you Danny. You always steal what I want to say. Get out of my head! ;)

But that is exactly it. Twitter is whatever anyone makes of it and can be completely different for anyway. Which in turns gives it so much more flexibility, and imo, longevity.

Sure, Twitter is likely to morph into something completely different than how many use it today, but that's all part of the fun. Look at how much FaceBook has changed over the years. To me, Twitter is almost its own infrastructure such as SMS is, or phone calls are. It another communication medium.

Whether it ends up being a communication medium between businesses and their customers remains to be seen. That's just one piece of it now, although I could see that one growing.



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from JadedTLC 1472 Days ago #
Votes: 0

Twitter is public IM evolved. It will not die out, just as AOL and MySpace are still alive and kicking. Twitter is local news - I can type in helicopter (location) and find out why there's police action on the freeway; I can find out where the LA Food trucks are - there is not site not dependent on that without tracking over 1500 food truck sites separately. Twitter makes sense. If Facebook doesn't evolve, it won't die, it just might become the new friendster.



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from WebmasterT 1472 Days ago #
Votes: 0

Twitter does a lot of things that others do much better. It will suffer the same fate as Myspace. I don't believe the growth is real because IMO, a lot of it is the same people opening more accounts. I'll bet you the % of users with more than 1 account is a very high number. I'll bet you the number of peeps with 10 or more accounts is a substantial number. So is that real growth or perceived growth?



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from JMagary 1472 Days ago #
Votes: 0

I think there is way too much talk of 'THIS' is going to beat out 'THAT' on the web, as if the web isn't still rapidly expanding, and as if it's going to run out of room to hold a vast array of interesting sites and ways to communicate.

The most likely scenario for Twitter is that they'll get acquired, which would be a smart move for them, because their underlying premise (microblogging) is pretty simple and can be easily replicated by FB and others.  Twitter was just the one that got it right, first.  What they offer is cool and will last, especially since they keep adding functionality, and since the public consciousness keeps finding new uses for it (like keeping tabs on breaking news).



Avatar Moderator
from toddmintz 1472 Days ago #
Votes: 0

Don't forget that none of these broadcast mediums are totally siloed...there is plenty of interdependence going on.  Facebook activity gets tweeted and tweets get ported into Facebook. We're not even talking about geo-located services like Foursquare that gets shared extensively in both Twitter and Facebook.  I don't pretend to know how this will all shake out but each of these services facilitate an important need and in the unlikely event one goes away, that functionality would be adapted by necessity elsewhere.



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from mikemurray 1470 Days ago #
Votes: 0

Twitter will die first but not easily. I like what Todd said about their interdependence. Twitter seems to be gaining in acceptance and I'm sure far more uses will be discovered and promoted over time. For mass appeal, I think Facebook has more potential, leaving Twitter a little vulnerable. I say little because there's plenty of room of both and other forms of social media. Only the Next Big Thing could really knock one of them down.



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