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From Lisa Barone's latest post: "As both an advertiser and a publisher, your job isn’t to attract wandering, gossip-loving eyes. Your job is to create something of value and match up the right content with the right call to action. You must have something in mind for users to do, as well as a way to compel them to do that. Whether it’s to click on an ad, to call you, to get off their computer and visit you in store, it doesn’t matter. You have a decision to make: Are you going to do that through flashy, mindless, distracting content or are you going to do it with content that educates, connects and causes people to engage with you?"
Comments2 Comments  


from marketingmyinternet 2804 Days ago #
Votes: 0

You will attract customers by providing useful, relevant content. It's all about building your brand. People trust those they look to, and they buy from those they trust. Building your image will definitely increase your conversion rate as well as your relationship with your customers. Good article.

from j21media 2794 Days ago #
Votes: 0

Quality content is the way to get customers into your website or store and well written or produced link bait will help you do this. To me it does convert to money - not in all cases but in some it deinitely does.

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