Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Analysis of the Google AdWords modified broad match. Using test data from 3 Google AdWords accounts over the last 2 months, the analysis finds that modified broad match can deliver significantly higher CTRs and significantly lower CPCs. The article then goes on explore modified broad match for keywords containing different numbers of words, and finds again that modified broad match leads to significantly higher CTRs and lower CPCs.
CommentsDiscuss  

Comments

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: