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Inspired by the "SEO Myths, Mistakes & Madness of Crowds" session at SMX East a couple of weeks ago, Lisa addresses the role of an SEO and how it's evolved - with excellent input and comments on the post from many in SEO. From the article - "The group covered all the basics like PageRank sculpting, Flash, duplicate content and everything else you’d expect. The last myth Matt offered up for debunking was, “SEO is about rankings”. The consensus was no, SEO isn’t about ranking. SEO is about money. And when it was declared, I smiled. Finally, truth. But how accepted is that truth really? Even by the practitioners of SEO themselves?"


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