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Sphinn Home » Other Internet Marketing
Using PEST & SLEPT Analysis for Online Marketing
Other Internet Marketing News Source: http://explicitly.me
Published: Oct 22, 2010 - 09:04 am
Story Found By: Michelle 580 Days ago
Category: Other Internet Marketing
Rishi Lakhani makes the case for using a traditional marketing analysis framework when formulating any online marketing strategy. From the article... "the framework is useful for understanding the online landscape of a business, especially when considering all the online channels of marketing available. Often when working with large sized brands, I have found a massive disconnect between different channels, from Paid Search to Organic, to independent  Affiliate marketing, and a disjointed email and Display advertising strategy.  Any decent online marketer will not look at these channels individually, but should take a macroeconomic view of them."
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from Michelle 580 Days ago #
Votes: 0

Enjoyed this article - especially since the gap between 'online' and 'offline' marketing continues to narrow. The fundamentals of marketing apply across all channels, and using a well defined framework for market analysis is a key element to success in any of them.

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from rishilakhani 573 Days ago #
Votes: 0

Thanks Michelle :)

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