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From an SEO perspective, an editorial calendar can has several points worth noting:   You need to produce, publish, and link build to new content at least 30-45 days before you can expect it to rank (unless its a QDF term)You need to have a recycling strategy in place for old contentYou need to maximize the value of previous social media campaigns and think about how you are going use current and upcoming ones.   While these strategies are important for every website, they are especially important for websites with seasonal content, like Halloween, the World Series, or new car models, as you only get a once-a-year opportunity to get it right.  
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