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Valeria Maltoni explains why, sometimes, the best content strategy for your own web site or blog is to feature/curate the best content from other web sites and blogs. "Your advantage will come from having a person dedicated to curating the information. If you're working at a business that caters to other businesses (B2B), you have a specialized kind of knowledge that can set you apart. As a small business, or in a crowded industry, you could find your advantage in curating because...."
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