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Greg Sterling breaks down the data in the most recent Pew Internet Project report, including compelling reasons to not ignore this young but growing field of services. From the article: The Pew Interenet Project published findings from a recent survey about usage of “location-based services” (LBS). According to the Pew data, 7 percent of mobile Internet users are on location-based services and 4 percent of all internet-using adults “use a service such as Foursquare or Gowalla that allows them to share their location with friends and to find others who are nearby.”
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