Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Doing an SEO audit? Outspoken Media does a big review of five major tools.
Comments6 Comments  

Comments

Avatar Moderator
from incrediblehelp 1505 Days ago #
Votes: 2

I love OSM, but why would we as SEO's give credence to such tools?



Avatar Moderator
from Jill 1504 Days ago #
Votes: 0

Thank you, incrediblehelp, those were my feelings entirely as well.



Avatar
from Rhea 1503 Days ago #
Votes: 1

There's a world outside of SEO agencies/consultants. In-house SEOs use tools like this all of the time. Do we? No, but we wanted to audit our process more than the tools themselves. It's competitive research and we had a couple of new ideas as a result. This makes us and our tools better and as we mentioned in the post, none of these tools can replace the experienced eye of a SEO.  At the same time, we can't take on everyone that contacts us, so for the more technical leads that just need to cleanup specific things, these tools can helpful and if they free them up to focus their budget on other areas like link development, content creation or social media, I think that's great.



Avatar
from themystified 1503 Days ago #
Votes: 0

I love that article.  I am going to try web ceo.  I have been pondering about whether to waste the $79.99 for alexa site audit, but my website has more than 10,000 pages and I need all of them audited.



Avatar
from Aussiewebmaster 1502 Days ago #
Votes: 1

Wt use tool to pull information to make decisions - if you limit yourself to google products GA and Webmaster Tools you miss too much



Avatar
from StepIntoTheLight 1501 Days ago #
Votes: 0

Anyone that wants to work on SEO themselvees will quickly and easily find many tools out there.  This piece is helpful in sorting out some of the differences.  If you're really doing SEO Audits without the benefit of tools that collect data, wow, more power to you... guess you have lots of extra time to spare doing things manually that tools already provide.

But to answer above "why would SEOs give credence...", having tools does not mean you know what to do with them or how to sort through the information they provide and know what is important.  It also does not mean that the tools replace SEO consultation, because they do not IMO. In fact, I have a current client that uses one of the tools above and hired us specifically because they need more expertise than the tool can provide... and we use that same tool...along with three others.  We are also working on one or more audits during any given week and our audits take 3+ weeks to complete, even with "tools".




Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: