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Interesting article on ProBlogger, where Gary Arndt lays out several reasons bloggers should focus on social media instead of SEO. His summary: "What I am saying is that outside of a few things you can do in the creation of your blog, don’t worry about SEO. Make sure your permalinks make sense, create a site map, install the appropriate plugins … and then stop worrying about it." Agree? Disagree?
Comments10 Comments  

Comments

Avatar Administrator
from MattMcGee 1444 Days ago #
Votes: 1

For me, the first problem with this kind of article is that it suggests SEO and social media are an either/or thing. Why not focus on both? Suggesting that a blogger take care of SEO basics and then not worry about it is just as bad as suggesting the opposite: that you take care of social media basics (like putting some sharing buttons on your blog) and then not worrying about social media any more beyond that.

Second problem is that different blogs/bloggers will have different paths to success. For some, social media may make a lot more sense (and be easier) than SEO. For others, the opposite may be true.

In any case, still think it's a good read and worth thinking about.



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from marcbitanga 1444 Days ago #
Votes: 0

Generally a good read. But I agree with Matt, online marketing isn't always that black & white. Especially when it comes to social media and SEO. They go hand in hand. One variable that wasn't taken into account in the article is how competitive a particular vertical is. But I do agree with the author that SEO is hard-work and you have to weigh the amount of work involved and the amount of upside and compare it with another method of promoting the site.



Avatar Moderator
from Jill 1444 Days ago #
Votes: 1

I completely agree with this article.

There's no reason for bloggers to worry about SEO, beyond the basics of making sure their site is crawler friendly and uses general best SEO practices.

But any company with a business website is a completely different animal. That's where SEO comes in. Many people don't seem to get the distinction that their business website and the main category pages as well as the product/service pages are what they need to optimize for targeted search engine traffic.

Your blog is a social media magnet and a long-tail traffic generator. No SEO necessary there.



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from Nadya 1444 Days ago #
Votes: 0

I agree with the opinion that both SEO and Social Media Marketing should be used in a combination.

More over Social Media - refers to social networks as well. In this sense they are both tools of active online marketing - as funnels for traffic towards  a website - but from different auditories.

Some people prefer searching in Google, others prefer not leaving Facebook.



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from murnahan 1443 Days ago #
Votes: 1

What seems to be underplayed here is how much the authority which is built by way of social media translates into SEO. I am pretty sure that since I have never swapped, requested, purchased, or even asked people to link to my blog, somehow that social media starts to look a whole lot like an asset to my SEO.

So which one really does matter more? I think that would be like trying to pick chicken poo out of toothpaste. If you want fresh breath, sometimes you just have to take a little poo on your brush in both areas. With a nice brilliant smile and fresh breath, kiss me and I may tell you the rest. ;-)



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from mrdigydigy 1443 Days ago #
Votes: 0

For me social media & SEO both are important. Social media i use when i have to derive some traffic to my article like i am active on digg, stumbleupon, mixx etc. & once i write any latest news to well researched article then i submit it to social bookmarking website to get some traffic & once my post hit the home page i get lots of traffic for that post. When it comes to seo i have created few external pages just to get ranking in google & i optimize those pages for google only.. so i recommend both are important & we should work on both together....



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from seatteseo 1442 Days ago #
Votes: 0

If both social media and SEO combined definitely sure it will rank your site, but I think SEO is much more important than social media if its social media alone is being use.



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from MilesCarter 1442 Days ago #
Votes: 0

Popular blog software is generally reasonably well set up for search engines, even without permalinks enabled.

So there's not so many problems to fix or improve in terms of technical SEO with the default setup compared to more complex or proprietary CMS systems.



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from markn 1441 Days ago #
Votes: 0

Here we go again with the link bait... social has less technical requirements and easier to grasp so a lot are adopting it as the solution to jump on, but SEO is still more trackable and provides a better ROI. Only a select few will make the time invested in social marketing outperform SEO.



Avatar Administrator
from MattMcGee 1440 Days ago #
Votes: 0

The bottom line for me is that they're peanut butter and jelly. Sure, you can have just one or the other. But they're really so much better together. Each one makes the other stronger -- when customers find you via search and then can also connect with you socially, that's good. When customers connect with you socially and then also see you in search results, that's also good. Which one is a better investment depends on so many factors and I don't think you can make blanket statements like "all bloggers should invest more in social over SEO."



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