Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Should I develop multiple microsites or create one big website? This seems to be the big question in the last couple of months. Does each one of these techniques offer a unique value? What’s best for short term? What’s best for the long term? Is there a simple answer to this question? You may think you know the answer to these questions but let's break each down a little further. Before we do that though let's come up with a hypothetical situation to work with.


Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

Join us at an upcoming SMX event: