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Should I develop multiple microsites or create one big website? This seems to be the big question in the last couple of months. Does each one of these techniques offer a unique value? What’s best for short term? What’s best for the long term? Is there a simple answer to this question? You may think you know the answer to these questions but let's break each down a little further. Before we do that though let's come up with a hypothetical situation to work with.
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