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Managing Your Small Business Blogging Schedule

Went Hot: November 29, 2007 - 4:17 pm
Posted By: DavidWallace 584 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Blogging

Stoney deGeyter writes, "I'm not a blogger—I just play one on the Internet. There are a lot of professional bloggers out there. I'm not one of them. Like many small business owners that also happen to blog I have to find ways to balance my time between the demands of running a business and pushing out information that helps me build up my online reputation."

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from St0n3y 584 days ago #

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Thanks David, for the submit!

from DavidWallace 584 days ago #

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It is a good article providing valuable advice to people like me who would "rather be blogging" but two things get in the way most of the time - real work and lack of inspiration. ;)

from bwelford 584 days ago #

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Although I don't like the teaser element involved in multi-part blog posts, that's a very good suggestion.

from planetc1 584 days ago #

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For small posts I've started taking advantage of time stamp features. On Sunday for example, I'll attempt to get at least four posts created that auto publish throughout the week. This way I can enjoy pubcon and not stress about getting material published.

from nextsteph 584 days ago #

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I also bulid blogs and people always ask me how to they get started blogging. Its great to know that I can point people to resources like this post. Thanks:)

from yhurg 580 days ago #

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Encouraged by your article.

Depending on your purpose for blogging it may or may not be important (or essential) to post daily. On my AutoConversion I am pressured to post daily to demonstrate my product (RSS Marketing) and for search engine placement of my company site.

Because of this I keep my articles concise, focused essentially on terminology and technique. I use a forum and Vox for more relational type blogging where I post only 2 or 3 times a month.

But if you are blogging primarily for a voice and for networking, then fewer articles with deeper content is probably best.

from lmettler 580 days ago #

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I definitely run into this problem myself, and tend to do the short post as you suggested. I also write a lot on the weekends, when I am not so burdened with work.

I run a company called Step Ahead Web Strategies, where we can help eliminate some of this burden for small or large business owners who want to blog. We help research topics and can at least provide subject matter for your blog to save you time on the research end.

We can also fill in and occasionally write a post for you and/or serve as an editor for your postings. We've found this to be the biggest obstacle of blogging: the amount of time required and the need for it to be updated regularly. So we're trying to offer some help to "nonprofessional" bloggers so they can keep on keepin' on!

Lyn Mettler