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Google’s switch from “Sponsored Links” to “Ads” has not had a negative impact on advertiser performance.  In fact, it may have had just the opposite effect – searchers have clicked on a higher percentage of ads since Google made the switch. (Not yet. Wait til they become used to it.)
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from rustybrick 1385 Days ago #
Votes: 1

This really didn't officially launch on Google until November 5th.  His start range for his data study was in October.



Avatar Moderator
from Sebastian 1385 Days ago #
Votes: 0

Here's the link to Barry's post



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from Jill 1385 Days ago #
Votes: 0

That's strange then.



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from AgentA 1384 Days ago #
Votes: 0

Just to clarify, this was a pre-post study in which the analysts compared performance data for the last 7 days of "Sponsored Links" (Oct. 28 - November 3) to the first seven days of "Ads" (November 4 - November 10).




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from rustybrick 1384 Days ago #
Votes: 0

Thought so, but wasn't sure based on the info above.  Thanks for clarifying.



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