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We all give and get advice: on our blogs, at conferences, on the phone with co-workers and peers, etc. But what's THE BEST piece of SEO advice anyone's ever given you? That's the subject of our "Discussion of the Week" this week.
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Avatar Administrator
from MattMcGee 1495 Days ago #
Votes: 4

The best of advice I ever received was career-related and it came from Todd Malicoat. This was back in early 2006 and he basically gave me a 20-minute pep talk over the phone that would've made Vince Lombardi proud. He told me to come out of my introvert's shell, start blogging, give away my expertise, go to conferences, learn to network with other SEOs, leave great comments on other SEO blogs and basically get active in the community -- to make it happen, basically. And I'm glad I listened to that advice. My life is infinitely better today. Todd: thank you.



Avatar Moderator
from toddmintz 1495 Days ago #
Votes: 2

None of these was "personal advice" given to me but...

ShoeMoney's post on PPC Arrow Ads was the most valuable and actionable piece of information that I've ever put to good use:  http://www.shoemoney.com/2007/02/06/google-adwords-arrow-trick-to-increase-click-through-rates/

Aaron Wall's interview of Frank Schilling made me realize that my narrow (at the time) Search Marketers view of the world was holding back my personal and professional growth, and that being able to append the Domainers view of the Internet to what I already knew about Search Marketing was absolutely necessary to my continued success:  http://www.seobook.com/archives/002242.shtml

Most inspirational post of all time: Do it F****** Now

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from upright 1495 Days ago #
Votes: 0

Don't know how I got this advice, but I've been chanting this mantra for ages... Answer this: why do you deserve to rank at the top? What makes you different or better than your competition? Figure out your USP (unique selling proposition) and focus on that. It will drive your unique, user friendly, link attracting content. Good SEO is just writing good content that attracts an audience and quality links naturally. Your USP is the perfect place to start.



Avatar Moderator
from Sebastian 1495 Days ago #
Votes: 2

"Read your raw logs". This advice from a fellow webmasters given ages ago was not only the kick-off for my obsession with bot behavior, it lead to countless monetizable insights.



Avatar Moderator
from nickfb76 1494 Days ago #
Votes: 1

One of the best tid bits i received was in regards to linking "What's in it for them" and if you can't honestly answer this question you need to start over.



Avatar Administrator
from Michelle 1494 Days ago #
Votes: 3

The best advice I've heard - and that will always be good advice and always be relevant - was from Greg Boser. Test. Test everything. Try out tactics, run tests (on non-client sites/domains of course), wash, rinse, repeat. It's the only way you'll know if a given tactic (or multiple tactics) work, work in a given niche, affect local, universal, vertical etc. SERPs - and how and why they work.  A lot of people rely on information they hear second hand - either from other SEOs, on forums, at conferences, or from Google itself.  Unless you're running tests though - you don't *really* know what *really* works - and how/why it works. Google is always making changes - to adapt quickly to them, you need to be up to speed with what they are and how they influence your strategies. Constantly testing keeps you ahead of the curve.



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from skinner 1494 Days ago #
Votes: 1

I was really lucky: practically the first thing i read on SEO was Dan Thies's SEO Fast Start around 2003-2004. Of course it wasn't personal advice, but it was an excellent foundation to my work as an SEO. I'm still a great fan of Dan's--he knows what he's talking about.



Avatar Moderator
from Jill 1494 Days ago #
Votes: 0

@ upright that sounds like advice straight out of my HRA newsletter!

The best advice I was ever given was way back in the 90's, but it wasn't really about SEO, more about business. And it was that it takes money to make money.

I do think that applies to SEO as well. You can't just slap up a site and expect it do perform for you.




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from BenFoc 1493 Days ago #
Votes: 0

"Be excellent to each other"

Ultimately the internet is about people - so be nice to people and they'll be nice to you. Now try being excellent to people and see what you get in return.



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from cvonnieda 1492 Days ago #
Votes: 0

The best advice I received was from my SEO mentor Arnie Kuenn who said "Stick to your core competency. Find something you like (a particular aspect of SEO) and stick to it. Become an expert at one thing."



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from swipethemagnets 1491 Days ago #
Votes: 0

Don't trust anyone who claims to be an "SEO Expert". Trust your data.



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from stuntdubl 1490 Days ago #
Votes: 0

Hey Matt -

I'm really glad the pep talk phone call made a difference.  I received a similar type chat with Sugar Rae at ses nyc before venturing on my own.


Some of the other best advice I've received included:

"they want to hear what you have to say - they want you to succeed" (in regards to speaking on seo from Jeff Liebert aka webwork at wmw)

"the older the link the sweeter the juice" - jim b.

'...conditional redirects..." - greg b and dax

'google is not the government...' michael g

I'm sure there's a whole bunch more from many of the really good folks in our industry.


I would also put in a second vote for "do it effing now"...really great inspirational (and very true) post.





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