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Having surveyed over 8,500 consumers on questions related to online coupon use, Deals.com together with MyType have released a very interesting study profiling the demographics and psycho-graphics of both coupon "lovers" and coupon "avoiders." One of the more surprising findings was that six-figure earners are actually twice as likely to actively seek and use online coupons than consumers with a lower income. Read more (including the actual profiles of coupon "lovers" and "avoiders") in my post...
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