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SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight. If your new product can rank for terms that potential customers are searching for, it can allow you to turn your startup into a success and can send you traffic that you may not be able to justify using AdWords for. Having said all of that though, the most important piece of advice for a bootstrapped startup (or any startup) is, sadly, this:  Do not rely on SEO to market your product!
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