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Comprehensive look at the changing nature of how and when consumers interact with brands on purchase decisions, including analysis of an in-depth case study. From the article at the Harvard Business Review - "Marketers have long used the famous funnel metaphor to think about touch points: Consumers would start at the wide end of the funnel with many brands in mind and narrow them down to a final choice. Companies have traditionally used paid-media push marketing at a few well-defined points along the funnel to build awareness, drive consideration, and ultimately inspire purchase. But the metaphor fails to capture the shifting nature of consumer engagement."
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from condofurnituretoronto 1240 Days ago #
Votes: 0

I would agree with you 100%. I'm currently studying the nature of online consumer shopping trends before, during, and after purchasing furniture and accesories. I have just started collecting data, but will definately report back after the holidays!

If you wish to help in my study, the current market I'm focusing on is condo furniture [removed link drop], and the major differences in the consumers awareness to the industry.

Thanks!



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