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Comprehensive look at the changing nature of how and when consumers interact with brands on purchase decisions, including analysis of an in-depth case study. From the article at the Harvard Business Review - "Marketers have long used the famous funnel metaphor to think about touch points: Consumers would start at the wide end of the funnel with many brands in mind and narrow them down to a final choice. Companies have traditionally used paid-media push marketing at a few well-defined points along the funnel to build awareness, drive consideration, and ultimately inspire purchase. But the metaphor fails to capture the shifting nature of consumer engagement."
Comments1 Comments  


from condofurnituretoronto 2710 Days ago #
Votes: 0

I would agree with you 100%. I'm currently studying the nature of online consumer shopping trends before, during, and after purchasing furniture and accesories. I have just started collecting data, but will definately report back after the holidays!

If you wish to help in my study, the current market I'm focusing on is condo furniture [removed link drop], and the major differences in the consumers awareness to the industry.


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