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The Wall Street Journal takes a look at the disconnect between the amount of ads being served at Facebook, vs. the budgets applied to display ads at the network, and speculates as to why that disparity exists. From the article - "New data from comScore Inc. show that in September 24% of all online display ads in the U.S. appeared on Facebook—more than twice as many as any other publisher. Yet Facebook is far from capturing a quarter of the wallets of major marketers. The company accounts for just 9.5% of the spending on display ads in the U.S., according to research firm eMarketer Inc."
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