A question of how sustainable Black Friday sales growth is and a look at the growing importance of Cyber Monday for online retailers.
2 Comments
2 Comments
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Comments
I would be keen to know how big Cyber Monday is to the rest of the world since we don’t have the Thanksgiving gorge fest.
Interestingly enough, the successive Mondays after Cyber Monday, getting closer to Christmas but still within the shipping window continue to grow in sales. Of course one of the great advantages to the online marketplace is the ability for retailers to react with less time, which will help, along with consumer confidence, to grow the online side of holiday sales in leaps and bounds.I would imagine at least similar trends to be true elsewhere... a combination of the deals the retailers are offering along with shipping timeframes.