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Eric Enge supplies food for thoughts: "SEO is changing rapidly, and one of the biggest forces driving those changes is the increasingly social nature of the web. Instead of focusing on the negative, focus on the positive. Embrace the social web, feed it good stuff, and it will embrace you back.", he closes with " This isn't meant as a "build and they will come" statement. You need to actively promote your stuff. You need to tell the world about it. But, if you're truly a contributor, no one will mind. In fact, they will jump right in and do some promoting for you. Now that's a positive signal! "
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