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In November, we gathered data for 220 search queries - 20 US cities and 11 business "types" (different kinds of queries). This dataset is smaller than our web results, and was intended to be an initial data gathering project before we dove deeper, but our findings proved surprising significant (from a statistical standpoint) and thus, we're making the results and report publicly available.
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from MattMcGee 2751 Days ago #
Votes: 1

This is a good read and worth the time looking into. It appears to confirm most of what the local SEOs say in David Mihm's annual "Local Search Ranking Factors" survey. At the same time, most of the numbers in the SEOmoz study are pretty low on the correlation/causation scale -- in the .1 and .2 range.

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