Published: Nov 29, 2007 - 10:27 pm
Story Found By: tamar 3195 Days ago
Category: Social Media
If you visit the same diner every night for a week, the waitress on the night shift will start to expect your presence. If you’re a likable character who tips well, she’ll even look forward to you showing up.
In the same way, bloggers and marketers can generate anticipation and desire from their audience by deliberately devising a predictable content schedule.