Sphinn - Pattern Your Audience: How Editorial Calendars Can Increase Your Readership

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Pattern Your Audience: How Editorial Calendars Can Increase Your Readership

Went Hot: November 29, 2007 - 10:27 pm
Posted By: tamar 583 days ago
Topic Type: News Story (Jump to http://www.doshdosh.com)
Category: Blogging

If you can develop discernible patterns of behavior, you can create expectations among those who are aware of it.

If you visit the same diner every night for a week, the waitress on the night shift will start to expect your presence. If you’re a likable character who tips well, she’ll even look forward to you showing up.

In the same way, bloggers and marketers can generate anticipation and desire from their audience by deliberately devising a predictable content schedule.