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There’s recently been a lot of pubstubhubbub about Google’s overuse of exact match domains in the SERPs. They rank too highly, they say. They’re spam riddled pumpernickel, they say. They’re SPAM (sites placed above mine) period, they say. And mostly, they’re right. There’s more to the debate, of course, says Ross Hudgens, and provides his analysis and conclusions.
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from carly9124 2684 Days ago #
Votes: 0

I found this interesting to read as it does explain why exact match domains are given preferential weight. It is true that users google everything... brands, company names and urls. All is not lost though as the post identifies some methods Google could use to identify exact match domains in search queries.

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