Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Mr "Patent", Bill Slawski, introduces a Yahoo patent that you as an SEO should know about. It might also apply to handles and user names. He delivers a best practice, too: "The process described in this patent may help when you’re writing content for a page on a website that involves an individual, and that person often goes by a nickname. Rather than just relying upon a system like this, it’s probably not a bad idea to refer to the person by both their given name and the nickname, especially if there’s the possibility that someone searching for the page might use either variation."
CommentsDiscuss  

Comments

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: