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Mr "Patent", Bill Slawski, introduces a Yahoo patent that you as an SEO should know about. It might also apply to handles and user names. He delivers a best practice, too: "The process described in this patent may help when you’re writing content for a page on a website that involves an individual, and that person often goes by a nickname. Rather than just relying upon a system like this, it’s probably not a bad idea to refer to the person by both their given name and the nickname, especially if there’s the possibility that someone searching for the page might use either variation."


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