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What started out as an interview has become a manifesto on in-house SEO and managing a link building team. Love this quote: "If you send your star players to SES (for the first time) and they come back saying that they didn’t learn anything new, then you know you’re creating a rich work environment that offers fertile opportunity internally or externally. Either way, think of your team members’ future (not your own) and they will pay you back in spades."
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from planetc1 317 days ago #
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That quote is a good argument to bring staff (I mentioned that somewhere here) to conferences and see what they come away with. Nothing beats a rich work environment where everyone displays strong presense of mind.


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