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Prepare to be confronted! In fact the digital marketing world may claim that we are borderline insane, however the powerful variable which continues to influence the serge of the digital marketing industry into the 21st century is simple – Statistics don’t lie.
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from Jill 1188 Days ago #
Votes: 5

Anyone who thinks email marketing is dead, simply isn't doing it right.

To suggest giving up your email marketing in favor of social media is not only short-sighted, but it's just plain dumb.

Email marketing (done correctly) works in conjunction with social media. And by done correctly, I mean that you're not emailing out marketing messages or ads. You're emailing information that is of value. Email newsletter style.

Not everyone is on social media. Most people have email. Whether 100% of the email goes through or not is irrelevant. My email newsletter list numbers around 25,000 and I typically get at least a 17% open rate (which I believe is likely higher). That's a lot of eyeballs.

Then, in conjunction, I put the same newsletter articles on my website and tweet about it, as well as post them to FaceBook. More eyeballs. Sure, I could skip the emailing part, but why would I? Why lose those thousands of eyeballs?

Not everyone has the time or patience to build an email list, but if they can't do that, they're not going to be able to build a good following on social media either.

Regardless of the medium it's the message that's important. Send them something they're interested in, and they will respond. Send them plain ole advertising, be it through email, twitter, or facebook and they aren't going to be interested.



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from netmeg 1188 Days ago #
Votes: 1

I can't believe anyone actually wrote that.



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from ambassy 1188 Days ago #
Votes: 0

Email marketing is by no means dead. May be lesser effective yes, but not dead at all.




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from StephenChapman 1188 Days ago #
Votes: 5

SEO is dead, email marketing is dead, in 2012, we're all dead... you know how it goes. =)



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from jamesoracledigital 1188 Days ago #
Votes: 0

@Jill - I can appreciate so many of your comments, and in fact you raise a very good point in saying "Email marketing (done correctly) works in conjunction with social media". However, I think the nuts and bolts of this article is aimed at the business sector who is searching for answers to their online marketing strategies and trying to achieve tangible results. It is very costly to build a quality list, and the chances of converting that list is dwindling!

Email marketing is still a good means of marketing to your existing clients but not to prospects.

Statistics, combined with the obvious advantages of social media is enough for me to make an educated decision where my strategy will be focused in 2011.

Not dumb at all, when the majority of business sector is facing tight budgets, and looking to maximise their online marketing efforts!

Research, Systems, Delivery ....


Take Care



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from jamesoracledigital 1188 Days ago #
Votes: 0

@netmeg - Well all I can say, is anybody who does not see this coming will be riding the same deflating wave as alta vista, and yahoo search about 9 years ago when this mighty giant Google appeared! If you track back to internet forums and see some of the responses which came from peoples thoughts during the rise of Google nobody believed they would rule the world either.

I liken it to the beliefs of god fearing christians - Noah told the world that the earth would be flooded. They all said "I can believe he's saying that" and they drowned!

Jump on board the boat and live, or insist on denial and sink!

Research, Systems, Delivery ....

Take Care



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from bmassey 1188 Days ago #
Votes: 0

Let's not forget how you know when someone has interacted with you on Facebook or Twitter or LinkedIn.

You get an email.

Facebook's growth certainly wasn't its user interface, it was it's use of email notification. The only real value of a "Poke" was to send an email to someone who will be reminded to visit Facebook again (though Zuckerberg had a different meaning in mind).

Those social networks that use email well are the ones that grow. The same is true of Web 2.0 sites. Case in point: Mint.com

You might laugh at Jill if the difference between the effectiveness of email and social networking wasn't so incredibly huge. Social media will have a major impact on marketing and customer service. But you should be joyous if your competitors are shunning email for social media. You can beat them by investing in email -- though you can certainly use social media to find interested email subscribers.

Here is my experience with email vs. social media: http://searchengineland.com/extreme-email-experiment-how-much-is-too-much-60755

There are ancillary reasons to choose email lists over social networks. Who "owns" your social graph? Mark Zuckerberg and his friends. Who owns your email list? You do. And you can treat your email subscribers with the respect and security that Mark and company don't.

Brian Massey



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from jamesoracledigital 1188 Days ago #
Votes: -1

@bmassey - Totally agree with the difference between the effectiveness between both mediums and in some cases, especially those of large online businesses with huge databases then email marketing through pure weight of numbers is highly effective!

This is targeted more towards, the small to medium business communities who are at a fork in the road and deciding the best strategy moving forward for them.

"

Let's not forget how you know when someone has interacted with you on Facebook or Twitter or LinkedIn.

You get an email."

I would agree at one point you got/get an email, and when you sign-up it's via email, but i think the buck stops there! I'de love to see the statistics on the facebook members who now have email alerts disabled? Who wants an email alert, they just use their mobile devices and PC, latop devices to stay logged in continuously!

There are ancillary reasons to choose email lists over social networks. Who "owns" your social graph? Mark Zuckerberg and his friends.

Who owns your email list? Google and Co, at any time they can cut you off and deem your list worthless!

We will continue to be at the mercy of giants like Facebook & Google for many years to come.

If Google cuts you off, you can't build the list anymore .... and the whole while that your building your list you are at their mercy. Is this not a risk?

Anyway, it's great conversation to have and no doubt there is some very strong, credible evidence on both sides!

Research, Systems, Delivery

Take Care

James Corby

Co-Founder Oracle Digital



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from LJOnline 1187 Days ago #
Votes: 0

Well, I am not sure on what planet you are mate, but email works for me.  I reckon the reason for this is that media is always more effective if you combine media vechiles.  For instance, Video on line is massive, but combine video with email series  and you are on to a winner!



Avatar Moderator
from Jill 1187 Days ago #
Votes: 0

@bmassey said:

But you should be joyous if your competitors are shunning email for social media. You can beat them by investing in email -- though you can certainly use social media to find interested email subscribers.

Exactly! I hope that my competitors believe that email marketing is dead. In fact, I know that many do, which has given me a great advantage for many years. It's only been the past year or two when I've noticed that some have been scrambling to catch up in terms of email, as they have finally woken up to the fact that it's not even close to being dead and that they've been missing the boat for years, simply relying on their blogs and RSS feeds to bring them potential customers.

@jamesoracledigital said:

This is targeted more towards, the small to medium business communities who are at a fork in the road and deciding the best strategy moving forward for them.

Why does it have to be one or the other? That's like the other foolish debate we used to have in the SEO space many years ago regarding whether on-page SEO or off-page SEO was better.

The answer of course is that both are necessary...just like the answer in this debate.

You also said:

Who owns your email list? Google and Co, at any time they can cut you off and deem your list worthless >!

Huh? How in the heck does Google own my email list? They most certainly do not, and they have no power to cut me off. I can't even imagine what you're talking about here.



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from rishilakhani 1187 Days ago #
Votes: 1

It may or may not make it past the Junk Folder (chances are – if you are email marketing regularly you may be already going to junk folder & don’t even realise it!)

Thats not how email marketing works.

You have to whitelist your campaigns, make sure that the ISPs accept them as legitimate communication etc etc. A specialist agency in email helps you deal with all of that.

You have to continuously circulate and refine your lists - if you dont get click throgh on an adres, you should look at segmenting and re assinging those adresses to a side pile, and try verification / reactivation emails etc.


You are only reaching out to those people who currently exist on your list.

Once again - thats wrong. Long before the advent of "social Media sharing" emails had the "forward this email to a friend" facility - and actually thats where social media learnt it from. If your emails arent going viral if the offer is good, then you are doing it wrong.

Without sounding rude, I would like to actually see the credentials of someone writing about email being dead. What are the largest campaigns you have worked on? Real results?




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from jamesoracledigital 1187 Days ago #
Votes: -2

Yes, it's very true that in obvious circumstances then email marketing is still hitting home runs! No doubt. But not the 99.9% of ordinary, online & offline businesses trying to make their digital marketing succeed.

But if you are a small to medium business, with a limited budget and have been failing in your online attempts, or better yet have not marketed your business online, in today's day and age, to invest the time and resources required to build a list is ineffective. Too many digital marketing companies are like a herd of browns cows just following the pack.

"Who owns your email list? Google and Co, at any time they can cut you off and deem your list worthless >!"

Jill, did you not invest time, money, resources, strategies to build your website and make it flourish? Was the vast majority of your traffic brought to you by Google Search in some form or another? Did you learn and conduct SEO to impress the search engines and drive visitors to your website?

If this is not the case, I would like your online business model!

I think most of these answers would get a pretty obvious response from my experience, and if so would it be fair to say that the whole time you were building your website and investing in the items named above that Google with it's stronghold on the search market did hold some influence over your success and most of all your ability to build a large & successful list?

Now that you have towed the line, and cquired your list it's fine! But you were at their mercy during your growth from start-up website to your position now!

Still maintain, I would rather encourage my clients in small to medium business to maintain a flourishing Social Media Strategy in place of building a list anyday!

See the wave and jump on, don't be ignorant and get left behind. If you have got a nice list and can manage to pull revenue from it, then you are in good shape and happy days!

This is stimulation of the highest order, having a great time discussing our opinions!

Research, Systems, Delivery

Take Care

James Corby

Co-Founder Oracle Digital




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from jamesoracledigital 1187 Days ago #
Votes: -2

@rishilakhani - I'm impressed to see that you have a great understanding of email marketing. And everything your stating may very well be correct. The determining factor in this scenario is, that mary & kens italian restaurant on the corner cannot afford to invest in those kinds of expertise, nor do they have the time to research and learn it. Simply not practicle.

Several members of the Oracle Digital team have been fortunate enough to enjoy the experience of dealing with some sizeable email lists. Certainly not as big as some lists  granted, but those ranging from 1.9 Million down to several others in the hundreds of thousands.

We understand the benefits, principals and challenges of email marketing and are still firmly of the belief that for the businesses we are targeting this article towards, that Social Media is the best way forward.

Research, Systems, Delivery

Take Care

James Corby

Co-Founder Oracle Digital



Avatar Moderator
from Jill 1187 Days ago #
Votes: -1

Jill, did you not invest time, money, resources, strategies to build your website and make it flourish? Was the vast majority of your traffic brought to you by Google Search in some form or another? Did you learn and conduct SEO to impress the search engines and drive visitors to your website?

Yes, as an SEO consultant, of course SEO was part of my strategy. As was email marketing and social media.

Are you telling us that SEO somehow equals email marketing now? So that's how Google owns my email list?

You may want to review the differences between email marketing and SEO. While they can work together at times, they're very different things.



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from rishilakhani 1187 Days ago #
Votes: 1

@rishilakhani - I'm impressed to see that you have a great understanding of email marketing. And everything your stating may very well be correct. The determining factor in this scenario is, that mary & kens italian restaurant on the corner cannot afford to invest in those kinds of expertise, nor do they have the time to research and learn it. Simply not practicle.


First off, thank you - I have handled quite a few large E camaigns, as well as massive newsletter buys etc, so I def know what I am doing when it comes to email.

Secondly, I genuinely advise you to reword the article to state that it is the mid / small size businesses that you refer to more than the larger scale biz. I dont think in your article you define:

are still firmly of the belief that for the businesses we are targeting this article towards, that Social Media is the best way forward.

Who are those people?  If you dont secify its the SME,mom and pop, local biz, then you are making the whole post target towrds the whole online industry, irrelevant of size, which is where it goes wrong in my opinion.

Further, even for for those SMEs Email has a longer term role to play and I think you may be referring to biz that DOESNT have an e database, and if they had to choose between Social and Email, THEN they should choose Social. In that scenario, it does make sense.

You CAN whitelist a small biz email database, by asking users to add the marketing email adress to their contacts, which is something all email campaigns should encourage anyway.


Unless of course your target was to cause controversy.



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from jamesoracledigital 1187 Days ago #
Votes: 0

@jill

Are you telling us that SEO somehow equals email marketing now? So that's how Google owns my email list?

Was never any suggestions that these two are remotely equal or related!

*hands in the air*

Seems our juicy stuff is running out, but we can go to another question or angle if people want?

Research, Systems, Delivery

Take Care

James Corby

Co-Founder Oracle Digital



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from clintm77 1187 Days ago #
Votes: 0

Well I'm the guy who put this article in the mix so to speak so if I may...

Jill you are a firey lass that is for sure and you speak with passion, something that I admire no matter what side of the fence you sit :-)

The point of all this in a nutshell is that ma & pa Kettle with their plumbing business in a town of 40,000 people are (probably) NOT going to have a successful email marketing campaign. Like are you going to Opt In for a free ebook on how to clean your john and have a cistern that fills super quiet?

The background of all this is that small, local businesses have huge troubles building an email marketing lst, no matter how good their Opt In bait is and there subsequent auto-responder is. As an SEO consultant you must surely know this!

FaceBook gives these smaller players the opportunity to engage an audience they may have never previously been able to entertain.

If you (not you personally) are in the IM crowd (or other) and are a gun at Email Marketing then using FB in conjunction with your list is STILL a fantastic strategy (synergy) for the moment. Will this change in the future? Yes of course it will. Times change, habits change. In time FB Marketing will not even be working.\

Change is the only constant in life as we know it, nothing lasts forever. Once upon a time there was a chap named Aristotle (not the shipping magnate) who said the earth was not flat. He turned out to be correct ;-)

Would love to have a nice cold beer with you and discuss this intense debate sometime soon!



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from jamesoracledigital 1187 Days ago #
Votes: -1

We share our comments with a video, hopefully this offers some more insight into our thoughts. Done the Australian way in summertime :-))

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Email Marketing is Dead - Video

Take Care

James Corby

Co-Founder Oracle Digital



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from trumpteam 1186 Days ago #
Votes: 0

The problem is not with emails it is with trickery. My site gathers emails, but we send our subscirers what they want, and not a bunch of junk and lies. Either way email marketing along with SEO and article writing seem like it works for me



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from uptrg 1185 Days ago #
Votes: 1

The Marketing philosophy is changing in dramatic ways.....email marketing will still have a place, but people are way more social and connected than a few years ago. Even if a vendor is trust worthy, people prefer to get second opinion from those who they trust. So vendors will continue to rely on traditional marketing, and email marketing is part of it, but if they don't pay attention to inbound marketing, and spread their message over social media, successs will not come easy.



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from Chande 1185 Days ago #
Votes: -2

I cannot believe these people who write this kind of crap just to get attention. It's like saying: Internet is dead.

On my email campaigns I have CTR of 40%. I would like to see that on Facebook or Twitter...



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from jamesoracledigital 1184 Days ago #
Votes: 1

@Chande - You and many hundreds of others spruke about these amazing open rates, but it's all written in text through forum posts, and I congratulate you for your success.

The article, for what it is worth is based around real statistics and it has got people thinking....

"It's like saying: Internet is dead." - Fair go, is that even remotely relevant to the subject matter? A little extreme i would have thought!

Take Care

James Corby

Co-Founder Oracle Digital



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