Product pages maintain considerable strategic importance for ecommerce websites. Your visitors enter your product pages not only with an intention to buy something (the most desired end action) but to also learn, research and compare what you have against a competitor. In addition to this, product pages also serve to help buyers find relevant pricing information, delivery costs, warranty and/or return policies and a whole lot more.
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Great Post with some of the best marketing tips for product pages, but I think I missed the inside joke on "Shant".
#13 - Product Reviews. After all, people buy from people.