Sphinn - Is It Worth the Effort? An ROI Calculator for Social Network Campaigns

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Is It Worth the Effort? An ROI Calculator for Social Network Campaigns

Posted By: fantomaster 707 days ago
Topic Type: News Story (Jump to http://www.frogloop.com)
Category: Other Social Media

Ever considered the costs of campaigning in social networks? Is it really worth your valuable time? Here's a cool online tool that calculates an estimate of your ROI when recruiting staff and assigning a budget for working the social networking sites.

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from bhartzer 706 days ago #

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OK, the calculator is great--very useful. But what happens if you do the social networking and it bombs? The social networking user community totally turns against you or the company/product. Then you would have a HUGE negative ROI to overcome and it could end up being a PR nightmare.

from socialmedia 703 days ago #

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Measuring the effectiveness of a social media has been a topic that has generated a lot of conversation in the last 12 months. This calculator should be part of that discussion.

from fantomaster 701 days ago #

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Very true - and of course you can't expect a calculator to factor in your postings' (or even products' or company's) bombing. So at the very best it can offer a metricized expectation.