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Alan Bleiweiss rants about the kind of pseudo-valuable “SEO insight”, presented in a “scientific testing package”, that qickly gets adopted  as "best SEO practice". Those actually result in decreased rankings, because folks are busy sailing around minor Google barriers, losing their focus on important things that desperately need optimization.  He says that nonsense like PageRank sculpting or breaking an imaginary first-link-counts rule should not be allowed to work its way through the maze of our industry. Responsible industry sites must put huge bright bold and blinking disclaimers above and below such magic carpet rides into worthless time-suck, he continues.


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