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"To not use a 'type' of link is to leave equity on the table.   If you understand the basic concept of link popularity, then you’ll understand why most link building techniques will work.   That includes the good, the bad and the ugly."  Debra Mastaler concludes:  "I never hear professionals from other industries telling people what they should and shouldn’t do without disclaimers and/or printed research, why should we be different?  If you’re going to publish link building comments as fact, back it up with data or at least a disclaimer that it’s your opinion."
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