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Marketers can pay for these ads on a cost-per-action basis, meaning they pay for "likes" as some advertisers pay for clicks. Though clearly marked with the words "sponsored story," the like-ad -- which will includes a user's name, just like the news feed -- is not optional for Facebook users. These actions can appear in ads even if they take place off Facebook, on a marketer's own website. The product itself is broken into four possible buys for advertisers -- page likes and check-ins, and actions Facebook is calling "application play" and "page posts."
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from Sebastian 1183 Days ago #
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