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Last Thursday, Google AdWords announced a big change to (select) PPC ads. It seems those marketers who like proper sentence structure will be rewarded with a much longer "headline" – but only if they're already showing up in the coveted "top 3" section. For those ads utilizing sentences for each line of their ads, they'll see the second line jump up to join the first – separated by a hyphen – and the third line will occupy the second's place:
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