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Yes, you guessed it, the topic of this post is testing. More specifically the topic is testing alternative website content and features to produce the best possible traffic conversion rates. I have illustrated some of my points with tests conducted using Monetate’s testing, targeting, and optimization platform. However, the need to test, and the value of testing to the enterprise, is quite independent of Monetate and there are other technologies you can use to conduct tests. Right now I’m more interested in getting you excited about testing in general than about Monetate in particular...


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