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One of the areas that PPCers often overlook is the times of the day, or days of the week, that conversions are generated.  Since ROI tends to be higher during these times and days it is important to understand how to use Dayparting to for your campaigns.  -  The 2nd part of In Part 1, we talked about basic dayparting techniques, such as turning off ads during days or hours where results are poor. But what if you don’t want to turn things all the way off?
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