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Don’t give it all away. Some “potential clients” will be looking for a proposal to be a comprehensive social media strategy with specific ideas and tactics outlined. Beware of giving too much proprietary information away - many of these prospects will have no intention of hiring an agency, but are seeking high level strategy or ideas to guide their efforts.
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from BrettBorders 1629 Days ago #
Votes: 0

Good tips. I have been asked to write a few of these recently, so I appreciated this.

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from funkygorilla 1626 Days ago #
Votes: 0

I totally agree that you should look at what the company wants, but as an expert you should also help to guide them. There are some great articles on what some of the social media platforms do in ’enterprise 2.0’. For example from a wiki you can expect good group collaboration on a document, for a social network you can expect knowledge gain etc.

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