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Of course, says Peter Young, and many will agree: "My argument isn’t that there are guidelines in place – far from it, We need guidelines – my main concern is that we are increasingly creating an industry often misaligned with that of other mainstream channels – siloed for the sole benefit of a Google algorithm which was originally created with the premise of rewarding good content and good content sites. However things have moved on – and maybe just maybe its time that to review things as just because we have always done things one way – doesnt mean that necessarily the best way….."


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