Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Your Web content is in a constant battle against a number of variables competing for your readers’ attention: A link to another website, the back button, their task at hand, the size of their monitor, the number hours in the day. For those reasons and many others, it’s crucial to give your readers easy access to the information they want, without making them think, and without getting in their way with marketese and fluff. Here are some of the most useful guidelines I’ve come to appreciate in my quest to continually improve my content writing.
CommentsDiscuss  

Comments

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: