Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

It's not just Klout. Mathew Ingram looks at how Peer Index is also trying to be the default standard for measuring social infliuence online. Not sure either company will get it right, but it's an interesting topic to think about with search engines also trying to account for social influence in ranking algorithms now.


Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

Join us at an upcoming SMX event: